September 25, 2023

iLuania: Change of name and transfer of headquarters

With a heritage rooted in the beauty of Palma de Mallorca, Balear Online has evolved and been reborn as iLuania. This name change is not merely a formal adjustment; it is a strategic step reflecting our growth ambitions and commitment to a robust international presence.

Beginnings in Palma de Mallorca:

BalearWEB.es and the genesis of our company

Balearweb - iluania

In 2018, BalearWEB.es emerged as a web design agency in Palma de Mallorca, Balearic Islands, Spain. Our initial mission was clear: address local needs in web design, providing tailored solutions that capture the unique beauty of the Balearic Islands.

The strategic transformation: from BalearWEB.es to Balear Online

Balear Online - iLuania

However, our scope quickly expanded. Within a short period, we realized that demand surpassed web design, extending into essential areas such as digital marketing and SEO. This realization marked the beginning of a strategic transformation. In just two months, BalearWEB.es transformed into Balear Online, expanding our service offerings to include digital marketing, SEO, and community management in Mallorca.

Beyond national borders: Extending our reach across Spain

Impelled by an unwavering dedication to achieving excellence in every facet of our operations, Balear Online embarked on a journey that transcended the confines of local boundaries. Our vision was not confined to merely serving a local clientele; rather, we aspired to become a formidable presence on a national scale within Spain’s dynamic digital marketing arena.

Through tireless effort and strategic innovation, Balear Online swiftly evolved into a prominent force within Spain, extending our services to clients across the nation. Our commitment to delivering unparalleled results and exceeding client expectations propelled us forward, allowing us to establish ourselves as a comprehensive agency that catered to the diverse needs of businesses navigating the digital landscape.

With a keen understanding of the ever-evolving trends and technologies shaping the digital marketing realm, we positioned ourselves at the forefront of industry advancements. Our holistic approach to digital marketing encompassed a wide array of services, ranging from innovative social media strategies to targeted search engine optimization campaigns.

As we continued to expand our reach and refine our methodologies, Balear Online emerged as not just a service provider, but a trusted partner for businesses seeking to thrive in the digital sphere. Our unwavering dedication to excellence, coupled with our relentless pursuit of innovation, remains the driving force behind our continued success as a national leader in the realm of digital marketing.

Post-Pandemic: A new direction towards internationalization

Lithuania emerged as a pivotal point in our strategic recalibration, serving as the focal point for our expanded operations. Our decision to establish a strong presence in this burgeoning market paved the way for a deliberate and strategic expansion into other regions. This pivotal move not only enabled us to diversify our portfolio but also positioned us as a dynamic player on the global stage.

Collaborations with esteemed entities across the Baltic countries and the United Kingdom served as significant milestones in our evolutionary journey. These partnerships not only bolstered our reputation but also provided invaluable insights and resources, propelling us further along our path of growth and innovation.

As we forged ahead on this transformative journey, our roots in the Balearic Islands remained integral to our identity, serving as the foundation upon which our expansive vision was built. However, our ventures into international markets gradually ushered in a new chapter, one characterized by boundless possibilities and limitless potential.

A new name, a new identity: iLuania

iLuania logo

As part of our expansion strategy, we have relocated our headquarters to the vibrant city of London. This strategic decision places us at the heart of international business opportunities, allowing us not only to grow but also to establish strong collaborations with leading companies across Europe.

iLuania: Guiding the future of Global Digital Marketing

iLuania continues to lead the future of digital marketing and expand its horizons globally. We are committed to providing innovative solutions and quality services, illuminating the path for businesses in Spain, the Baltic countries, the United Kingdom, and beyond. For more information, you can contact us by visiting our contact page.

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