We will be your partners, your entire digital marketing department of your company to give you professional solutions and offer you results without making you dizzy with irrelevant information or phrases that you cannot understand.
Our way of working
After thoroughly understanding your company and your long- and short-term goals, we will proceed with an internal analysis to evaluate whether your company complies with iLuania’s acceptance policies. If so, we will get to work. First, we will carry out a study of your sector and competition to fully understand the market. We will analyze your current tools, your website and, if they exist, your previous digital marketing advertisements. With the information collected, we will prepare a detailed report and create a strategy and next steps. We will inform you about which of the following services we consider necessary, as well as the investment required to achieve the desired results.
Social Media Advertising focuses on promoting products or services through major platforms like Facebook and Instagram. We target ads to specific audiences segmented by age, gender, location, and preferences to maximize brand visibility. Our aim is to attract relevant traffic to the website and encourage conversions by targeting users who have a high likelihood of interest.
We employ key strategies including precise segmentation, creation of engaging content, setting clear objectives, optimization, and continuous monitoring to ensure effective and measurable results.
Our paid search engine campaign service, known as Search Engine Marketing (SEM), is centered around promoting products or services through paid ads on search engines like Google. This allows us to target highly segmented users based on their searches, location, and preferences. The primary objective is to achieve prominence in search results, drive high-quality traffic to the website, and increase conversions by effectively targeting users likely to be interested.
To accomplish this, we employ key strategies such as precise keyword selection, strategic ad design, optimal budget management, and continuous analysis. This approach ensures we achieve effective and measurable results, constantly adapting and optimizing the strategy to guarantee the success of each campaign.
Web positioning, also known as SEO (Search Engine Optimization), is centered around optimizing your online presence to excel in organic search results on search engines such as Google or Bing. Through a strategic selection of relevant keywords, technical optimization, and the creation of valuable content, our objective is to enhance the visibility of your website and attract high-quality traffic. The ultimate goal is to ensure that your site is easily discoverable by your target audience, resulting in increased visits, leads, and conversions. We consistently employ updated SEO techniques and strategies, while continuously monitoring performance to ensure a strong and continually improving position.
Email Marketing focuses on establishing and maintaining effective communication and relationships with your audience through email. We tailor personalized emails to deliver relevant messages, promotions, updates, and valuable content to your subscribers. The objective is to foster loyalty, enhance engagement, and drive conversions. We employ intelligent segmentation, appealing email design, A/B testing, and performance analysis to ensure an efficient and continually optimized Email Marketing campaign.
Copywriting is centered around crafting persuasive and engaging content that captivates attention and resonates with your audience. Our specialized team in impactful and persuasive writing will take charge of creating text for your marketing campaigns, websites, blogs, social networks, and more. We strategically use words to ensure readability and familiarity with your clients. Our objective is to establish an authentic connection with your audience, drive engagement, and ultimately achieve the desired outcome: making the sale.
Display Advertising focuses on promoting your brand through visually appealing display ads showcased on various platforms like websites, mobile apps, and other online spaces. We specialize in creating personalized ads that are designed to capture the attention of your target audience effectively. These ads are strategically positioned in relevant spaces, ensuring maximum visibility and reaching users genuinely interested in your industry. Employing a creative and analytical approach, we continuously optimize campaigns to guarantee an impactful and positive return on investment.
Our Remarketing service (Retargeting) is designed to display specific ads to users who have previously interacted with your website or content. We employ reengagement strategies, ensuring your brand remains in the forefront of visitors’ minds even after they leave your site. These ads are showcased across various online platforms, reminding users of their initial interest and encouraging their return. Utilizing detailed analysis and continuous adjustments, we optimize remarketing campaigns to enhance effectiveness and drive more meaningful conversions. We are committed to closing the loop and transforming visitors into loyal customers through this strategic marketing approach.
The Mobile Marketing service focuses on specialized strategies to reach users through mobile devices, such as smartphones and tablets.
We create optimized campaigns with a seamless and engaging experience for your users on mobile platforms, including apps or games and mobile websites, to ensure your message effectively reaches this audience. Our goal is to capture the attention of the mobile audience, generate meaningful interactions and encourage conversions that boost your presence.
Our Video Marketing service centers on harnessing the visual power to convey your message in a compelling and impactful manner. We specialize in creating captivating, professional videos that encapsulate the essence of your brand and establish a deeper connection with your audience. These videos are strategically utilized in YouTube or social media ads, maximizing their reach and impact.
What differentiates us from other agencies?
The founder of iLuania opened his first website when he was just 12 years old, and by the time he turned 17, he had his very own online shop.
He has worked for significant companies like Alvato Luxury Detailing, the leading car detailing franchise in Spain and today, he continues to create digital businesses and support startups.
Thanks to his business experience, iLuania can provide clients with top-notch services and a unique perspective that sets us apart from other agencies or web designers. He has always emphasized:
“My clients’ businesses are like my own. I’ll treat them as if they were mine.”
Remember, at iLuania, we’re not aiming to just be your suppliers; we’re here to be your partners, working together to achieve the outcomes you’re looking for.
All our clients are unique and have different needs, which is why our advice is personalized for each client. From the moment we start working together, we strive to ensure that you remain in contact with the same advisor who will be well-versed in all aspects of your company or project.
We have dedicated specialists for each service. Each of our professionals is completely specialized in their respective service area.
If it is necessary to make improvements to your website to obtain optimal results, we have a specialized team that will be at your disposal to carry out the necessary modifications.
“After working with many companies and carrying out my own projects, I have understood that no one cares about the technical part and thousands of metrics that they cannot understand. What really matters to a client or an entrepreneur are the results and how the actions taken have solved the problem or how much money has come in.”
Alex Tamkevicius (CEO of iLuania)
Therefore, if you are not a professional or passionate about digital marketing, we will speak in your language, we will give the important data for you, or explain each metric, avoiding phrases or expressions that you do not understand, focusing on results achieved.